Dawson City Views
Goetzman established a tent studio in Dawson City when he arrived in 1898. At the time there were simply not enough buildings of a suitable nature: no buildings that provided the quality of natural light which could be controlled with overhead curtains. He moved his studio to and from several locations within the growing city until 1904. Most of the ads Goetzman placed in the newspapers reflect his changes of address.
Goetzman labeled himself "Dawson's leading photographer". It was not unusual to see his "views of the Klondike Gold Fields" photographs in half-page ads of mass-market newspapers and magazines. His studio, which also served as his darkroom, was stocked with photographic equipment and supplies for sale to the public. He also advertised free mailing tubes to his customers.
Goetzman's Dawson City Views photographs capture townsfolk celebrating holidays, and individual Dawson buildings.
During Goetzman's time in Dawson City, he was commissioned by the Alaska/Northern Company to produce promotional photographs of its property, its staff, its stock, and its treasury. The store was significant since it was located at the corner of First and King Street - the middle of the downtown. Goetzman was also commissioned to photograph the upper Yukon River for the White Pass Company to use as advertising material.